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DESIGN – 2014.02.05

Clinet: Victorinox

Website: https://www.swissarmy.com/us/en

Versatile thief

Small pocket knife with 10 functional models

Graphic design of Victorinox small pocket knife body with 10 functional models and inspired by different jobs

Design description

The biggest and most obvious feature of Victorinox brand in designing multifunction knives or with different functions is its ability to be used daily for all people. There are still many people in the world who are not familiar with this product.

One of the best ways to design the body of this product was to present patterns and symbols of a series of jobs that in the initial expression of the design will bring the viewer much closer to the function of the product and will be able to attract the audience more than before. We chose (versatile thief) for this product because this knife steals everything.