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DESIGN – 2009

Clinet: Golestan

Website: www.golestan.com/en 

Golestan

Saffron packaging

Redesign of export saffron packaging is in a way that we may have seen very similar to this package, this product is very similar to conventional packaging in terms of overall gestalt. With the difference that in this project we tried to meet the customer’s needs and any recklessness in redesigning this product packaging was prohibited.

Design description

Saffron is exported in such a way that you should be able to deliver saffron to your customer in a package that is not only beautiful but also practical, and one of these problems in the existing sample is the lack of a suitable place for the grip Opening the lid of the product and using it, which due to the low height of the product lid, often leads to spilling saffron from the container.

In the first stage, due to the manufacturer’s limitations in (packaging, packaging cost, packaging weight, competitiveness for export at the final price), we decided to redesign this product so that only the packaging door piece is subject to change. This change in the creation of a grip (the place of support of the fingers) is designed for ease of use and safety in preventing possible spillage of the product.

The second step is to design a cardboard package around the saffron container, so that it can show the emphasis and approval of the new package so that the customer at first glance realizes this change and the importance of the issue that has long been involved and we We designed it so that the two protruding sides of the lid of the container protrude from the cardboard package and completely represent the change.