DESIGN – 2013
Clinet: Dorsa
Website: www.dorsa.net
Blackpoint Collection
Black Point is the beginning of a distinctive thinking for the Dersa brand. It is designed based on the needs of the user and includes a complete family of accessory products and includes different needs according to different tastes and economic conditions for Dersa customers has been designed and presented. Blackpoint is a special and stylish pattern of accessories for men.
Design description
The idea of designing Black Point was taken from the so-called style (embroidery) which belonged to the brand (Chanel) and had a feminine feel. We tried to turn a completely feminine feeling into a completely masculine one by using the square pattern as a symbol of masculinity instead of the rhombus, triangle or circle pattern that symbolized femininity, and in the next step, the embroidery technique to strengthen and increase the sense. Three-dimensionality was added in the form of a square, and finally a pattern with power was created.
The design features of the BlackPoint collection, the correct use of design strategy, user reviews, combining the right styles to choose the collection along with the method of using the cloud embroidery technique and finally creating a distinct feeling for Dersa brand customers are the most important design parts in this project. Can be mentioned.